Funnel ScoreCard
SM from Miller Heiman® helps sales organizations to quickly and systematically identify the best opportunities to pursue, providing fact-based decisions around resource allocation and time management.
We work with our clients to understand the key factors impacting their ability to win new business and then develop objective deal evaluation criteria. We validate this “score card” by comparing the criteria to previously won business. If asked, we will help them maintain and update the ScoreCard as required.
Clients with a valid ScoreCard can quickly rank and prioritize opportunities. No longer are opportunities subject to guesswork. Sales representatives and their managers recognize immediately where they stand with each opportunity. This provides for the most appropriate allocation of company resources, increased funnel integrity and more accurate sales forecasting.
The Funnel ScoreCard
SM also helps in the rare occasions when your company does not win the business. It will be used to facilitate the loss review process so you can better institutionalize learning and refine your success criteria moving forward.
If your organization is trying to accomplish the following, then Funnel ScoreCardSM may be the right solution:
- Manage and direct company resources to deals with the highest probability of winning
- Improve sales forecasting
- Implement an objective loss review process