Executive ImpactSM
Persuasion strategies to impact executive-level decision makers
Executive ImpactSM from Miller Heiman® helps sales professionals understand how C-Level executives involved in the buying process make decisions. This knowledge will enable the sales professional to more effectively align their persuasion strategy with the executive’s decision making process to maximize their impact with this highly sought after audience.
Executive ImpactSM focuses specifically on how executives make decisions and should not be confused with personality type indicators. This is important, because an individual’s personality can be dramatically different than the way they make decisions.
Executive ImpactSM has a direct impact on the buy-sell process. The greatest impact is gained by the sales professional developing the skills to present a business case to the C-Level executive is a way that is most appropriate for the individual decision-making style.
Workshop Objectives
- Develop an understanding of different decision making styles
- Learn to adjust your message to align with the executive’s decision making style
- Increase confidence when presenting to senior executives
Who Should Attend
- Sales Professionals that want to increase their personal effectiveness
- Sales Managers and Leaders looking to institute a consistent process and language for winning more business
- Executives looking to instill a culture of sales excellence
Workshop Duration
- 1-day instructor-led training
