Core Sales Processes
Supplemental Sales Skills
Adoption & Collaboration Tool
Strategic Selling® Government
Comprehensive deal strategy for winning government business
Strategic Selling® Government from Miller Heiman® teaches sales professionals a methodology for developing comprehensive sales strategies for complex sale situations in government entities. It is especially helpful when the sales process requires an in-depth Request for Proposal (RFP) and approval from multiple people at multiple levels on the government side before the sale can be closed.

The Strategic Selling® Government methodology teaches sales professionals the critical importance of their early involvement in shaping and influencing requirements, gathering essential information, forming the best pursuit team for the situation, translating selling activities into an effective proposal strategy, and developing winning strategies to move the opportunity forward and towards a successful close.

The Strategic Selling® Government methodology teaches the sales professional proven techniques to ensure they are well prepared for the proposal, thereby decreasing proposal development costs and improving proposal quality. The Strategic Selling® Government methodology focuses the sales professional on the importance of identifying all key decision makers and influencers, along with their degree of influence, motives and business needs, developing internal coaches, evaluating competitive positioning, and building action plans to shore-up weaknesses and uncover uncertainties.
Workshop Objectives
  • Provide the organization a common methodology and language for pursuing large deals, allocating resources, and forecasting
  • Develop an insight into how the government buys products and services
  • Identify opportunities early in the sales cycle
  • Determine whether you are ready to respond to the RFP
  • Improve allocation of resources through a better identification of sales pursuits with a low/high probability of success
  • Increase the effective integration of pursuit/proposal activity
  • Translate competitive positioning into written proposals
  • Facilitate effective sales management
Who Should Attend
  • Sales Professionals selling solutions and products to government entities that have internal bureaucracies that are difficult to maneuver, require approval from multiple decision makers, and have long sales cycles.
  • Sales Leaders looking to institute a consistent process and language for winning more complex sale and to increase the reliability of sales forecasts
  • Sales Managers looking to increase the visibility into the status of large deals and maximize the utilization of company resources for collaborating on large deals
  • Executives looking to instill a culture of sales excellence
Workshop Duration
  • 2-day instructor-led training
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